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Archive for July, 2012

The Social Media Olympics

Posted on: July 31st, 2012 by neffadmin No Comments

We can’t decide whether we love or hate how Twitter is affecting the way we are experiencing the Olympics this year. It’s great to hear from and interact with the Olympians, but getting results before the game/race has aired may be ruining the fun.

Hey, don’t hate! She needs real-time results of the men’s skeet shooting finals!

But forget about the spectators, Twitter has also influenced athletes’ experiences in London.  American soccer star Hope Solo took to Twitter to criticize Brandi Chastain’s criticism of the Americans’ play. Solo called Chastain “out of touch,” but was not punished for her online actions. A second athlete, a Swiss soccer player, was actually expelled from the games due to an insensitive tweet. Michel Morganella, we understand your frustration after losing to South Korea… but calling South Koreans “mentally handicapped retards,” really?

Social media is all about sharing, we know. But there are some thoughts that probably shouldn’t be shared with millions of followers on Twitter. Olympians, let’s keep those tweets positive, deal?

Adidas Dumps Controversial Shoe

Posted on: July 9th, 2012 by neffadmin No Comments

Good move, Adidas. But we want to know whose idea was this, anyway? Athletic-shoe retailer Adidas recently shelved plans to produce the JS Roundhouse Mid, a pair of high-top basketball shoes designed by Jeremy Scott which features a gold and purple color scheme. And, oh yeah, a fake pair of shackles that attach to the wearer’s ankle.

Adidas posted on Facebook: “Got a sneaker game so hot you lock your kicks to your ankles?”

The company pulled the shoe before it’s planned release, amid social media outcry, saying in a statement: “We apologise if people are offended by the design and we are withdrawing our plans to make them available in the marketplace.”