Call : 215-987-5600
Search
{

Building Brands Since 1987

}

Archive for February, 2012

Check out REX 1516′s Executive Chef Regis Jansen on Thrillist!

Posted on: February 24th, 2012 by neffadmin No Comments

Thrillist stopped by REX 1516 this week to meet Executive Chef Regis Jansen and sample some of the Southern-style fare. Here’s what you need to know about South Street’s newest hotspot:

-REX 1516 is located at 1516 South Street (duh!) in the yet-unnamed “west of Broad” neighborhood

-Interesting to note, REX means “king” in Latin and is also a play on Executive Chef Regis’ name

-Pastry Chef Shamus Moriarty bakes all bread in-house

-REX’s owners, Jill Weber and Evan Malone, went for a “faded mansion” feel, and the bar features reclaimed wood from the Frank Furnesse-designed Rittenhouse Club

Check out Thrillist’s video from their visit to the restaurant. Click the image below:

Chipotle Goes “Back to the Start” with Poignant Grammy Ad

Posted on: February 13th, 2012 by neffadmin No Comments

For anyone watching the Grammy’s last night, one moment stood out above the rest—and it wasn’t Adele’s six awards or Jennifer Hudson’s touching tribute to Whitney Houston. Chipotle unveiled the company’s first major ad buy; a commercial entitled “Back to the Start.” The two-minute spot, featuring Willie Nelson covering Coldplay, is a decided departure from in-your-face product placement we saw last weekend during the Superbowl.

The ad highlights Chipotle’s commitment to sustainable food and ethical farming, amid a backdrop of Nelson’s version of “The Scientist.” Chipotle’s spot proved that sometimes less is more, with the simple graphics and inspired storytelling. The ad disses on traditional farming, and showcases Chipotle’s simpler, Earth-friendly approach.

Check out the ad on Chipotle’s YouTube channel, and download Willie Nelson’s rendition of “The Scientist” on iTunes.

 

Super Bowl Ad Winning Formula

Posted on: February 8th, 2012 by neffadmin No Comments


If it were up to our staff to determine a winning formula for the best Superbowl commercials, the answer would be simple:

Cute Dog + (insert any product name here) = Success

Three commercials stole our hearts this Superbowl weekend: the Skecher’s dog race, VW’s fat dog, and Budweiser’s rescue dog, “Weego.”

Dog Race
He’s a dog. Wearing sneakers. Doing the Moonwalk. What else do you need? http://www.hulu.com/adzone#325768

Fat Dog
We can really identify with this guy—just trying to get in shape and motivated by the smooth sounds of James Brown. http://www.hulu.com/adzone#325382

Rescue Dog
Do you think it’s really possible to train your dog to do that? No really, IS IT? Plus, we love Budweiser’s Facebook campaign to donate $1 per “Like” on their fanpage to the Animal Rescue Foundation. http://www.hulu.com/adzone#326390

Which ad was your favorite? Any that were a no-go? (Non-dog related but Broderick’s awkward reprisal of Ferris Bueller, anyone…Anyone?)


Contact
All contents © copyright. All rights reserved.