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A national chain of more than 1,000 women's apparel stores, Fashion Bug hired N + A to write and produce a new radio creative campaign - including custom music - to launch during its busy back-to-school fall selling season. Fashion Bug stores in regions airing the commercials had sales 30 percent higher than stores in non-radio markets. The commercials have since won two national awards and N + A continues to work with Fashion Bug on broadcast creative.