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BELFOR: Property Restoration is a classic example of how small things can turn into great things.  BELFOR approached Neff looking for a powerful outdoor advertising campaign and a national PR push.  What they got was an integrated out-of-home ad campaign, features in publications from Detroit to San Francisco, and an entire episode on CBS’s “Undercover Boss”.  One hour of network television – can’t get much better than that, can ya?

Creative

BELFOR Billboard

In The Press

Local CEO Goes Undercover For Reality TV…

Detroit Free Press

 

Exton boss Goes “Undercover”

Philadelphia Daily News

 

Sheldon Yellen To Star On Undercover Boss

San Francisco Chronicle

 

Undercover Boss